KOBLENZ
Somos la Marca #1 de Aspiradoras en México
Participación de mercado de aspiradoras en México
Participación de mercado por marca 2019-2022
| 2022 | 2021 | 2020 | 2019 | |||||
| Unidades | % | Unidades | % | Unidades | % | Unidades | % | |
| Total de mercado | 1,081,309 | 1,132,776 | 1,024,736 | 958,786 | ||||
| Koblenz | 639,766 | 59.2% | 785,889 | 69.4% | 668,962 | 65.3% | 616,124 | 64.3% |
| Betterware | 71,000 | 6.6% | 0% | 0% | 0% | |||
| Karcher | 51,613 | 4.8% | 49,107 | 4.3% | 39,140 | 3.8% | 26,378 | 2.8% |
| Home Depot** | 35,060 | 3.2% | 29,573 | 2.6% | 20,709 | 2.0% | 32,609 | 3.4% |
| Dyson | 30,970 | 2.9% | 27,000 | 2.4% | 20,650 | 2.0% | 12,812 | 1.3% |
| Amazon | 27,954 | 2.6% | 41,541 | 3.7% | 22,607 | 2.2% | 8,633 | 0.9% |
| Ind. Tamer | 24,944 | 2.3% | 20,304 | 1.8% | 5,004 | 0.5% | 12,304 | 1.3% |
| Sears** | 17,175 | 1.6% | 25,076 | 2.2% | 11,818 | 1.2% | 13,894 | 1.4% |
| Taurus | 14,000 | 1.3% | 7,000 | 0.6% | 0% | 0% | ||
| Coppel | 13,867 | 1.3% | 7,471 | 0.7% | 2,000 | 0.2% | 9,420 | 1.0% |
| Walmart | 12,384 | 1.1% | 5,005 | 0.4% | 0% | 18,810 | 2.0% | |
| Midea | 12,232 | 1.1% | 0% | 0% | 0% | |||
| Nestek + Encanto (IRobot) | 12,224 | 1.1% | 20,491 | 1.8% | 19,900 | 1.9% | 16,471 | 1.7% |
| Black & Decker | 9,857 | 0.9% | 1,989 | 0.2% | 1,687 | 0.2% | 4,307 | 0.4% |
| Techtronic Ind. | 9,367 | 0.9% | 7,001 | 0.6% | 3,864 | 0.4% | 15,527 | 1.6% |
| Emerson** | 9,095 | 0.8% | 10,265 | 0.9% | 6,598 | 0.6% | 9,083 | 0.9% |
| Truper / Pretul | 8,068 | 0.7% | 8,643 | 0.8% | 37,395 | 3.6% | 8,911 | 0.9% |
| Makita | 6,172 | 0.6% | 4,848 | 0.4% | 3,552 | 0.3% | 0% | |
| Zone (Autozone) | 6,000 | 0.6% | 13,035 | 1.2% | 21,600 | 2.1% | 17,400 | 1.8% |
| Spectrum Brands | 5,160 | 0.5% | 6,920 | 0.6% | 0% | 0% | ||
| Soriana | 3,960 | 0.4% | 0% | 0% | 0% | |||
| Andreas Stihl | 3,348 | 0.3% | 3,816 | 0.3% | 828 | 0.1% | 720 | 0.1% |
| Ventis Retail SAPI | 2,692 | 0.2% | 5,270 | 0.5% | 3,694 | 0.4% | 0% | |
| Daewoo / Winia | 1,836 | 0.2% | 1,784 | 0.2% | 0% | 0% | ||
| Electrolux | 1,260 | 0.1% | 0% | 0% | 0% | |||
| Miele | 1,272 | 0.1% | 496 | 0% | 1,058 | 0.1% | 1,338 | 0.1% |
| Com. Intcomex | 796 | 0.1% | 1,520 | 0.1% | 0% | 0% | ||
| Wimob / Xiaomi | 96 | 0% | 1,616 | 0.1% | 0% | 0% | ||
| DeRemate | 0% | 4,100 | 0.4% | 7,732 | 0.8% | 0% | ||
| Suave y Fácil | 0% | 9,592 | 0.8% | 908 | 0.1% | 0% | ||
| Stanhome | 0% | 0% | 83,515 | 8.1% | 3,360 | 0.4% | ||
| Shop Vac | 0% | 0% | 13,455 | 1.3% | 84,873 | 8.9% | ||
| Costco | 0% | 0% | 7,920 | 0.8% | 17,424 | 1.8% | ||
| Adir | 0% | 640 | 0.1% | 4,812 | 0.5% | 500 | 0.1% | |
| Autocuga (TUNIX) | 0% | 0% | 0% | 3,000 | 0.3% | |||
| Otros | 49,141 | 4.5% | 32,784 | 2.9% | 15,328 | 1.5% | 24,888 | 2.6% |
Fuente: Cifras de importación / Secretaría de Comercio México
Participación de mercado por tipo de aspiradoras 2019-2022
Participación de mercado por tipo de aspiradoras 2019-2022
| Tipo de Aspiradoras | 2022 | 2021 | 2020 | 2019 |
| Aspiradoras de trabajo | 43.1% | 45.5% | 51.2% | 50.7% |
| Aspiradoras manuales | 25.6% | 25.5% | 21.7% | 21.5% |
| Aspiradoras de bastón | 15.1% | 13.6% | 8.2% | 5.9% |
| Aspiradoras canister | 14.5% | 13.7% | 17.2% | 19.8% |
| Barredoras | 1.7% | 1.6% | 1.7% | 2.0% |
Fuente: NPD Tech México
Ranking de aspiradoras más vendidas Ene-Dic 2022
Ranking de aspiradoras más vendidas Ene-Dic 2022
| Tipo | Modelo | Marca | Rank |
| Aspiradora manual | HV120KG3 | Koblenz | 1 |
| Aspiradora de trabajo | WD25K | Koblenz | 2 |
| Aspiradora de trabajo | WD-2.5K | Koblenz | 4 |
| Aspiradora canister | YCA1300 | Koblenz | 5 |
| Aspiradora canister | KC1100 | Koblenz | 6 |
| Aspiradora de trabajo | W200B | Koblenz | 9 |
Fuente: NPD Tech México